PRIOR EXPERIENCE
More Choices.
When Sprint first merged with Nextel, the cellular landscape was still in flux and competing providers were still fairly limited in their network reach. The company not only wanted to raise awareness of the newly formed partnership, they also wanted to communicate the benefits of combining Sprint's vast infrastructure with Nextel's cutting edge, two-way talk technology. Their national agency team came up with the "More Choices" campaign thought and we ran with it by creating a series of unique print ads and outdoor boards to pay off that promise.
Campaign Elements:
Magazine print ads, outdoor