Advertising | Branding | Design | Social
CONVENIENTLY LOCATED IN THE CENTER OF YOUR LIFE.
Residents of small, rural communities assume out-of-town healthcare is always better. We created a campaign that reduced the outflow of patients to other facilities by raising the community's awareness of the quality healthcare available right in their backyards and by presenting them with a unique view of time where, in certain medical situations, it's not always on your side.
Campaign Elements:
Brand positioning, logo redesign, corporate identity package, general capabilities and image brochure for fundraising/community outreach, individual brochures for 15 service lines, print ads, billboards, radio ads, website upgrade and new campus signage.