Nivea Aftershave: Print Ads

ONE SQUIRT. GOODBYE HURT.
Scraping a blade across your skin often ends up taking more than just a few hairs with it. To keep this top of mind, the campaign puts a visual twist on familiar shaving tools as a reminder of how uncomfortable shaving with blades can be, while positioning Nivea Aftershave as a quick, healing remedy to that painful but necessary grooming ritual.

CAMPAIGN ELEMENTS:
Magazine print ads