Evan Williams Bourbon: Integrated Campaign

PRIOR EXPERIENCE

Seriously Smooth Bourbon.
In the world of bourbon, the biggest litmus test for a brand is whether or not it’s good enough to drink straight. And when your product resides on the bottom shelf, like Evan Williams does, everyone assumes it’s rot gut. We set out to change that perception by serving up a straight talking print and TV campaign to their “give it to me straight” audience.

Campaign Elements:
Brand positioning, packaging, print, television, point-of-sale and in-store graphics, collateral, promotional items and the concept for a larger than life product display at the newly constructed Evan William's Bourbon Experience visitor's center.