Advertising | Branding | Design | Social
Luxury and comfort in every fiber.
Not all blankets are created equal. Most consumers don’t think of a throw or a blanket as something luxurious. And that’s exactly the mindset Denali Home Collection set out to change with their branding refresh. We reimagined both their Classic and Sports product lines with clean, contemporary graphics and a color scheme suited for high end beauty products. Their entire brand and sales kit was transformed from something that appealed to an older demographic into something modern, high-end and something that communicated the brand’s mantra at every touchpoint…luxury and comfort that can be felt in every fiber.
Campaign Elements:
Logo redesign, corporate identity, packaging, digital ads, brochures, catalogs, email marketing, website and social media content.