Where staying away from home feels more like being home.
When the owners of Milwaukee’s hippest guesthouse decided to expand and open a new 31-room location in downtown, they also decided they wanted to go bigger with a new website that better told their story, their journey, and let guests get a preview of the style and comforts they can expect during their stay. We gave their online brand a new visual tone, rewrote every stitch of copy on the site, and designed a brand new corporate identity package that is fitting for a guesthouse with the boutique and artsy feel of Kinn.

Campaign Elements:
Website design and copywriting, brand story, brand positioning, business cards, letterhead, envelopes.

A leading fabric supplier to the paint roller and home goods industries
When Monterey Mills came to us for an overhaul of their logo and corporate identity package, we delivered a solution that was tightly knitted with their name, their production process, and the rolled goods they produce.

The result, a graphic treatment that takes the use of the ‘M’ in their logo beyond a mere business card essential and transforms it into a bold, colorful theme that defines every piece of corporate literature in a way that harkens to the very rolls of fabric that zig and zag off their production lines.

Campaign Elements:
Logo redesign, business card, letterhead, envelopes, folders, fabric sample holders, website redesign

Luxury and comfort in every fiber.
Not all blankets are created equal. Most consumers don’t think of a throw or a blanket as something luxurious. And that’s exactly the mindset Denali Home Collection set out to change with their branding refresh. We reimagined both their Classic and Sports product lines with clean, contemporary graphics and a color scheme suited for high end beauty products. Their entire brand and sales kit was transformed from something that appealed to an older demographic into something modern, high-end and something that communicated the brand’s mantra at every touchpoint…luxury and comfort that can be felt in every fiber.

Campaign Elements:
Logo redesign, corporate identity, packaging, digital ads, brochures, catalogs, email marketing, website and social media content.

PRIOR EXPERIENCE

Celebrate Everyday Occasions.
Not that long ago, McDonald’s was the last place coffee drinkers would think of to get a latte. So when the owners of a regional co-op came to us for help launching the new coffee concept, we knew we had to give consumers more than just one good reason to make the switch to McCafe. So we gave them dozens of everyday reasons. Literally.

The Celebrate Everyday Occasions campaign highlighted relatable challenges and frustrations of everyday life, and urged coffee drinkers to treat themselves to McCafe as a reward for achieving small, everyday victories.

Campaign Elements:
Print ads, out-of-home and ambient media executions, radio, social media, point-of-sale and pop-up coffee kiosks placed strategically in places where consumers could celebrate a simple everyday occasion.

PRIOR EXPERIENCE

More Choices.
When Sprint first merged with Nextel, the cellular landscape was still in flux and competing providers were still fairly limited in their network reach. The company not only wanted to raise awareness of the newly formed partnership, they also wanted to communicate the benefits of combining Sprint's vast infrastructure with Nextel's cutting edge, two-way talk technology. Their national agency team came up with the "More Choices" campaign thought and we ran with it by creating a series of unique print ads and outdoor boards to pay off that promise.

Campaign Elements:
Magazine print ads, outdoor

PRIOR EXPERIENCE

Seriously Smooth Bourbon.
In the world of bourbon, the biggest litmus test for a brand is whether or not it’s good enough to drink straight. And when your product resides on the bottom shelf, like Evan Williams does, everyone assumes it’s rot gut. We set out to change that perception by serving up a straight talking print and TV campaign to their “give it to me straight” audience.

Campaign Elements:
Brand positioning, packaging, print, television, point-of-sale and in-store graphics, collateral, promotional items and the concept for a larger than life product display at the newly constructed Evan William's Bourbon Experience visitor's center.

What Cassidy Tire likes most about our approach to their content is how we’re always finding ways to take their product (tires) and create visual twists based on the message, occasion or promotion. Sometimes it’s whimsical, sometimes it’s all business. But it’s always engaging, ownable and that much more connected to their brand.

PRIOR EXPERIENCE

Bardstown, Kentucky is a city steeped in whiskey history. Some fo the finest whiskeys in the world were born there in the late 1700’s. And for aficionados of the gold that pours out of every barrel, the Bardstown Whiskey Society was created, a members-only group conceived to bring together those who appreciate all things bourbon. For this one-of-a-kind membership kit, we executed the logo, envelope with custom barrel-shaped membership card and brochure, and official membership certificate. Everything was finished with copper metallic inks for an high-end look and a nod to whiskey-making materials.

PRIOR EXPERIENCE

From tequilas to bourbons and from liqueurs to spiced rums, we’ve had the distinct pleasure of designing packages for over 40 spirits brands that still grace liquor store shelves to this day. Here is a smattering of some of those packages.

ONE SQUIRT. GOODBYE HURT.
Scraping a blade across your skin often ends up taking more than just a few hairs with it. To keep this top of mind, the campaign puts a visual twist on familiar shaving tools as a reminder of how uncomfortable shaving with blades can be, while positioning Nivea Aftershave as a quick, healing remedy to that painful but necessary grooming ritual.

CAMPAIGN ELEMENTS:
Magazine print ads

CONVENIENTLY LOCATED IN THE CENTER OF YOUR LIFE.

Residents of small, rural communities assume out-of-town healthcare is always better. We created a campaign that reduced the outflow of patients to other facilities by raising the community's awareness of the quality healthcare available right in their backyards and by presenting them with a unique view of time where, in certain medical situations, it's not always on your side.

Campaign Elements:

Brand positioning, logo redesign, corporate identity package, general capabilities and image brochure for fundraising/community outreach, individual brochures for 15 service lines, print ads, billboards, radio ads, website upgrade and new campus signage.